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Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an 'all-time high' [Getty Images] The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist. US-headquartered influencer marketing analytics firm Tribe Dynamics specialised in tracking data on beauty, fashion and lifestyle content using a proprietary metric to mea...

Inside the Mysterious World of Celebrity Beauty Brands Allure 6 hrs ago © Allure Nearly two decades ago, Jessica Simpson had an edible cosmetics line called Dessert Beauty, sold at Sephora. It was sugary and sexy, a shimmering distillation of the spirit of the early aughts. Then it disappeared. At the time, Simpson and her then husband Nick Lachey starred in one of the earliest celebrity reality shows, MTV's Newlyweds. It was a simpler time, predating Instagram, Kardashians, and sponcon. Celebrity beauty looks were documented and dissected primarily on red carpet shows and in gossipy maga...

Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Carolina Freixa (left) and Demi Diamandis (right) are influencers that Princess Polly works with. Screenshot @carolinafreixa/TikTok; @demidiamandis/TikTok This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Princess Polly is an Australian fast-fashion brand popular among Gen-Z and millennial consumers, including TikTok stars like the D'...