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New York launched a marketing campaign last week that plays on Milton Glaser’s iconic “I Love New York” tourism slogan and logo to drive local civic New York launched a marketing campaign last week that plays on Milton Glaser’s iconic “I Love New York” tourism slogan and logo to drive local civic engagement. It's operating in an environment when it’s harder than ever to sell a tourism slogan and logo to a skeptical public.

Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform because of its Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform because of its ineffectiveness at audience reach and engagement, politicization and competitors offering better storytelling capabilities.