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News items for the local area

Destination influencers are witnessing destinations develop increasingly sophisticated marketing strategies.

Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform because of its Twitter continues to decline in relevancy in destination marketing. The platform has been reduced to a press release distribution platform because of its ineffectiveness at audience reach and engagement, politicization and competitors offering better storytelling capabilities.

These days, much of our lives are documented online. Baby pictures, birthdays, holidays and, of course, picture-perfect sunsets or mouth-watering plates of food from far-flung locations can be found on any number of social media channels.

News items from the local area