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3 new things in advertising: Amazon's fine, YouTube's new ad offerings, and Google's search growth - Insider Intelligence Trends, Forecasts & Statistics - Vimarsana News

3 new things in advertising: Amazon's fine, YouTube's new ad offerings, and Google's search growth - Insider Intelligence Trends, Forecasts & Statistics

Read on for three new things to know from Insider Intelligence.

eMarketer Podcast: How Twitter did in Q2, Super Follows' potential, and can Clubhouse gather a second wind - Insider Intelligence Trends, Forecasts & Statistics - Vimarsana News

eMarketer Podcast: How Twitter did in Q2, Super Follows' potential, and can Clubhouse gather a second wind - Insider Intelligence Trends, Forecasts & Statistics

On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

eMarketer Podcast: Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up - Vimarsana News

eMarketer Podcast: Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up

On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Health crisis accelerates India's ecommerce adoption by at least 3 years - Vimarsana News

Health crisis accelerates India's ecommerce adoption by at least 3 years

Health crisis accelerates India's ecommerce adoption by at least 3 years Download Share India’s painful and ongoing struggle with the coronavirus pandemic will lead to a second consecutive difficult year for brick-and-mortar retail sales. At the same time, the public health anxieties constraining overall retail will continue pushing consumers toward digital solutions. We anticipate an extended boom for ecommerce in India, including 27.0% growth this year, for $66.76 billion in sales. Ecommerce’s share of overall retail in India will reach 7.0% this year. Prior to the pandemic, we did not...

Peace Out Skincare CMO talks TikTok, international expansion plans, and post-pandemic retail experiences - Vimarsana News

Peace Out Skincare CMO talks TikTok, international expansion plans, and post-pandemic retail experiences

The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.