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Asia Pacific consumers are increasingly demanding a combination of affordability, health and tastiness when making their food and beverage purchasing decisions, driving the rise of what is known as the ‘and’ consumer.
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
Further research is needed to translate nutrient-based breakfast guidelines into more user-friendly, food-based recommendations that consumers can easily understand and implement in their daily lives, says a study conducted in Indonesia.
The sugar tax as implemented in the Philippines will lead to health and economic improvements, but to a lesser extent that if it had been enacted in its original form, new data suggests.