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Monk fruit has gained popularity as a natural sweetener, and is poised for growth alongside natural and better-for-you trends as consumers and brands reduce sugar across categories, Monk Fruit Corp.'s GM David Thorrold told FoodNavigator-USA.

With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a protein.

FDA opened registration this week for a virtual public meeting and listening session it will hold Nov. 6-8 on strategies to reduce added sugar consumption, following a commitment it made last fall during the White House’s Conference on Hunger, Nutrition and Health and pressure from The Center for Science in the Public Interest and New York City Department of Health and Mental Hygiene.

FDA opened registration this week for a virtual public meeting and listening session it will hold Nov. 6-8 on strategies to reduce added sugar consumption, following a commitment it made last fall during the White House’s Conference on Hunger, Nutrition and Health and pressure from The Center for Science in the Public Interest and New York City Department of Health and Mental Hygiene.

Blending convenience, flavor, and health benefits, the functional drinks have emerged as a key area of growth for the US beverage industry, as consumers continue to demand more out of their products than ever before, a panel of industry experts shared in a recent FoodNavigator-USA webinar.