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Sugar has emerged as public enemy No. 1 among consumers and FDA is looking for sugar reduction strategies at the behest of the White House – and yet, most Americans still want moments of indulgence with many people justifying them as much-needed support for their mental wellness.
While most Americans love a sweet treat, many don’t love the accompanying spike in their blood sugar and inevitable crash that follows – forcing them to choose between an indulgence and their health.
The influence of non-GMO claims on purchase intent is declining, while claims such as “no artificial ingredients,” “natural flavors” and “no added sugar” are more impactful, Carla Saunders, senior marketing manager, Cargill, explained to FoodNavigator-USA.
Industry leaders take the Bakery&Snacks’ podium to discuss the movement that is increasingly impacting all areas when it comes to creating stand out snacks, from trickier better-for-you formulations that do not compromise on indulgence, to simpler labels and being as good for the planet as they are for the body.
With Oobli’s first commercial launch of three fruit-flavored sweet teas, the company is building its product development around the oubli fruit’s sweet protein, brazzein, which Oobli reports is up to 5,000 times sweeter than sugar and metabolizes as a protein.