Stay updated with breaking news from Ugar Reduction. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
While most Americans love a sweet treat, many don’t love the accompanying spike in their blood sugar and inevitable crash that follows – forcing them to choose between an indulgence and their health.
Despite FDA’s labeling of tagatose as an added sugar, the alternative sweetener’s nutritional and functional benefits continue to generate interest from the food and beverage industry, particularly with lean labels, Jim Kappas, VP specialty ingredients, ASR Group, explained to FoodNavigator-USA.
More than fat or calories, the nutritional information consumers are most likely to look for on food and beverage packages is sugar, with a survey conducted by Cargill finding nearly two out of three consumers aiming to avoid it and the majority also reportedly bypassing artificial sweeteners.
Sugar has emerged as public enemy No. 1 among consumers and FDA is looking for sugar reduction strategies at the behest of the White House – and yet, most Americans still want moments of indulgence with many people justifying them as much-needed support for their mental wellness.
The Better Bakehouse is shaking up the baked goods category with a better-for-you donut under its Donutful brand, while tapping into trends around clean label, company founder and CEO Tony Davis told FoodNavigator-USA.