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Gripping reads from 2022 that informed, amazed, and helped the Search Engine Watch community tackle Google’s googlies and global dynamics

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The new features help make the transition into GA4 much easier.

With a massively expanded attack surface due to remote learning in the face of COVID19 and a vast amount of valuable personally identifiable information (PII), targeted attacks on educational districts and institutions have skyrocketed with 166 incidents in 2021. As school boards look to underfunded security programs to protect this information and preserve the student’s ability to learn, security resources are stretched thin and struggle to remain resilient.

We've spoken to a variety of industry leaders in the North to find out their insights and predictions for 2023.