CX Decoded Podcast With Brian Clifton on Google Analytics 4
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
Stay updated with breaking news from Universal Analytics. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
Google has been refining Data Studio to provide better blending capability and more flexibility in combining data.
French data protection agency CNIL warns users about the illegal use of Google Analytics. CNIL, a data protection watchdog based in France, has advised users to be careful in using Google analytics.
With the 2023 Universal Analytics (UA) retirement around the corner, those wishing to migrate to GA4 need to act now. A delay could significantly impact businesses' ability to understand year-on-year performance and the impact of brand campaigns. Thuong-Le Phong and Ama Ukpe, senior consultants at Frog, detail the opportunities and challenges of Google’s changes.
Understanding the basics of an analytics tool and how it affects your project is key to making an informed decision before switching platforms