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7 Content Operations Tips for Building Bolder Brands


PHOTO:
Tachina Lee
There’s talk around the martech water cooler about dropping the digital when it comes to “digital experience” and “digital marketing.” The thinking goes that everything today is digital. Even direct mail and in-person events (remember those!?) are digital, due in part to how we design, track and measure their success. And further, digital marketing (and the tactics it describes) isn t all that different from traditional marketing, it s just a fundamental component of the modern marketer s skillset. 
I’d argue we’ve transcended digital. But in the end, we still need to serve something higher, and my argument is let it be brand.  ....

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Buying a Headless CMS? Know This: Your Content Creation Process Will Change Dramatically


PHOTO:
La-Rel Easter | unsplash
Is your brand considering a headless content management system (CMS)? Join the club. Nearly 30% of software decision-makers plan to replace their current CMS with a new one, according to a 2020 Forrester survey. When B2C and B2B companies explore headless technologies, it’s typically because they want a better way to catch up with their customers; they want to serve them content across an exploding array of devices, apps, and platforms. A headless CMS makes that job a lot easier.
But before making the leap, here’s what content marketers and content strategists should understand: Your content creation process will change significantly when you switch to headless. You’ll need a new mindset and a new approach. Once you get the hang of it, though, you’ll recognize the tremendous efficiencies of a headless platform. ....

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How to Build Empathy at Scale Into Customer Communications

How to Build Empathy at Scale Into Customer Communications
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