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See It Loud

sic) ♪ i'm gonna be successful - [male reporter] fubu means for us by us. - fubu. - [female reporter] blacks are watching more tv, 70 hours a week, say the nielsen numbers. - these networks understand that when they're trying to get a foothold in the industry, the first thing they do is go to an underserved audience because they can get a lot of eyeballs. - in the 1990s, you had all these fledgling networks coming up, upn, the wb, who were specifically targeting black audiences. - [man over loudspeaker] attention, stars at the wb. - that strategy did enable a rap of black shows, black actors, black creators to shoot their shot. ♪ unforgettable (audience laughs) (upbeat music) - he used to hang with me with me and my band, the high tops, perform for the queen of england. - i love that entire era of television,

What-america , Reporter , -gonna , Fubu , Sic , Audience , Lot , Tv , Thing , Networks , Blacks , Nielsen-numbers

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- we were trying to figure out if we could have it all. all my black "girlfriends" were wondering that, too. we wanted it all. we wanted it all. (upbeat music) (bernie whistles) - give me a chance. (men laugh) i'll take wb. i'll take upn. i'll take usa. - by the early 2000s, networks are only looking for big name black comedians to headline their shows. - when you talk about "the bernie mac show," you get a slice of life, of african american life. - yeah, my sister's on drugs. what am i supposed to do? allow these three kids to go to some foster home? - you don't know what you're getting yourself into. - i didn't wanna come into america's living room. i wanted to bring america into mine. this is my house. - bernie had a very clear idea of the kind of show he wanted. bernie mac goes, "you know, reggie? of all the people in hollywood, you get bernie mac." - ma'am, don't do that. this is my car. i'm trying to tell you something. - my goal working on the show as a director, as a producer

Music , What-america , Chance , Black , Girlfriends , Upn , The-wb , Men-laugh , Bernie-whistles , 2000 , Shows , Life

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- so you've got upn, and you've got the wb. they come together to create the cw. beautiful, right? not if you're a black sitcom. black shows disappear. - we felt the shift of the shows trickling away. - some of the hits started coming in that were more like "smallville," "gilmore girls." you only have so many hours you program. something has to give. - and they just canceled us. everybody was just, "oh, we're done. thanks." - i will never forgive the cw for what they did to upn. they really had a good run. we did get great writers like mara brock akil and kenya barris out of that. mara went from writing for "moesha" to creating the influential sitcom "girlfriends." - hey, girl. - hey! - the vision i had for "girlfriends" is i wanted to document our existence as black women. i was a big fan of "sex and the city," and i appreciated that it wasn't centered around a man's opinion about how women were. - i'll be on my way and leave you to your hot lesbian action.

Shows , Sitcom , Upn , Cw , Shift , The-wb , Beautiful , What-america , Something , Thanks , Everybody , Some

History of the Sitcom

storytelling, and identifying that, black comedians can tell these kind of stories. mr. abbott: so you're... chris. chris: yes sir. abbott: i'm mr. abbott, your guidance counsellor. aramide tinubu: by the time everybody hates chris debuted in 2005, chris rock was a massive star. beretta smith shomade: everybody hates chris is a funny recalling of chris rock's childhood in 1980's brooklyn. chris: my father always knew what everything cost. dad: that's $1.09 in the trash... that's two dollars on fire! todd bridges: it was an all black show in the home, and chris got bussed to an all white school. chris: was the junior high school across the street really that bad? [gun shots] [screaming] chris: much like rock and roll, school shootings were also invented by blacks and stolen by the white man. tinubu: and then, of course in 2006 upn merged with the wb to become what we now know as the cw.

Mr , Kind , Stories , Star , Aramide-tinubu , Comedians , Chris-rock , Abbott , Yes , Storytelling , Everybody-hates-chris , Guidance-counsellor

History of the Sitcom

sometimes you need a second opinion. [coughs] good to go. yeah, i think i'll get a second opinion. all these walls gotta go! ah ah ah! i'd love a second opinion. no. i'm going to get a second opinion. with innovation refunds, there's no upfront cost to find out. so why not check like i did for my small business? take the first step to see if your small business qualifies for the erc. hustleman: yow, check it out, hustleman is in the house malcolm venable: the mid -90s was a golden era for black sitcoms. michael schneider: as fox went with predominantly african-american casts, you had new networks in the wb and upn. that then took that playbook and went with it tia: dad... tamar: mom? tia and tamara: that girl has my face! latoya ferguson: sister sister was on the wb. the wayans brothers. ♪ mara brock akil: when the black sitcom was emerging on the upn and the wb you are so joyful, excited,

Opinion , Walls-gotta , Innovation-refunds , Coughs , Go- , Step , Small-business , Cost , In-the-house , Hustleman , Erc , Yow

See It Loud

mara went from writing for "moesha" to creating the influential sitcom "girlfriends." - hey, girl. - hey! - the vision i had for "girlfriends" is i wanted to document our existence as black women. i was a big fan of "sex and the city," and i appreciated that it wasn't centered around a man's opinion about how women were. - i'll be on my way and leave you to your hot lesbian action. - we were trying to figure out if we could have it all. all my black "girlfriends" were wondering that, too. we wanted it all. we wanted it all. (upbeat music) (bernie whistles) - give me a chance. (men laugh) i'll take wb. i'll take upn. i'll take usa. - by the early 2000s, networks are only looking for big name black comedians to headline their shows. - when you talk about "the bernie mac show," you get a slice of life, of african american life. - yeah, my sister's on drugs. what am i supposed to do? allow these three kids to go to some foster home? - you don't know what you're getting yourself into. - i didn't wanna come into america's living room.

Vision , Girlfriends , Moesha , Women , Wasn-t , Sitcom , Writing , Girl , Existence , Fan , Mara-brock-akil , Sex-and-the-city

See It Loud

See It Loud
vimarsana.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vimarsana.com Daily Mail and Mail on Sunday newspapers.

Tv , U-s- , Reporter , Blacks , Nielsen-numbers , -gonna , Fubu , Sic , 70 , Audience , Lot , Thing

See It Loud

of "moesha," which was the pilot for "the parkers." on this slot, it was "moesha," "the parkers," "the wayans brothers." so can you imagine what that parking lot looked like, sound like, and smelled like. it was incredible. - and while some of these shows may be popular in african american households, they may not have enough crossover appeal to survive. - so you've got upn, and you've got the wb. they come together to create the cw. beautiful, right? not if you're a black sitcom. black shows disappear. - we felt the shift of the shows trickling away. - some of the hits started coming in that were more like "smallville," "gilmore girls." you only have so many hours you program. something has to give. - and they just canceled us. everybody was just, "oh, we're done. thanks." - i will never forgive the cw for what they did to upn. they really had a good run. we did get great writers like mara brock akil and kenya barris out of that.

Pilot , Moesha , Parkers , Parking-lot , Slot , Sound-like , Wayans-brothers , Shows , Sitcom , Some , Households , African-american

History of the Sitcom

funny recalling of both chris rock's childhood in 1980s brooklyn. >> my father always knew whatever the cost! >> that is $1.90 in the trash! >> with an all-black show in the home and chris getting busted to an all-white school. >> was it really that bad? much like rock 'n roll, school shootings were also invented by blacks and stolen by the white man. >> in 2006, upn merged with the wb to become what we now know as the cw. >> it just decided not to do sitcoms anymore, and that cut out all the black programming. >> it is something that fox did earlier. you start your network based on black sitcoms and then when you get enough viewers, you make

Father , Funny , Cost , Chris-rock , Childhood , Trash , Brooklyn , -90 , 1980 , 1-90 , The-cosby-show , School

History of the Sitcom

malcolm venable: the mid -90s was a golden era for black sitcoms. michael schneider: as fox went with predominantly new ne check tworks in thit out! >> the mid-'90s was a golden era for black sitcoms. >> as fox went with a predominantly african-american cast you had new networks in the wb and upn that took that playbook and went with it. >> dad? mom? that girl has my face! >> sister sister was on wb. the wayans brothers. >> when the black sitcom was emerging on upn and wb, you were so joyful and excited that you get to express your culture through these shows. usher is there. kobe bryant is there. >> it was the rise in recognition of the black comedian. >> y'all got kids, you know! i just do with mine up front!

Sitcoms , Red-fox , Malcolm-venable , Mid-90s , Michael-schneider , Check-tworks , 90 , 0 , Mom , Girl , Dad , Black-america