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ViacomCBS will enter the streaming wars with Paramount Plus on March 4


ViacomCBS will enter the streaming wars with Paramount Plus on March 4
Steven Zeitchik, The Washington Post
Feb. 24, 2021
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And then there was Frasier.
ViacomCBS on Wednesday announced its beefed-up streaming service Paramount Plus, highlighting a dizzying mix of existing content, new shows and revivals of long-owned properties like the Seattle-set sitcom, in the latest bid by a media company to win streaming dollars.
This is a big day, a new day - a new beginning, said ViacomCBS chairman Shari Redstone, speaking from a virtual presentation on the Paramount lot in Los Angeles.
The company is betting that renaming and supercharging CBS All Access - its existing service -with a vast supply of new content will help it compete with Disney s Hulu, Comcast s Peacock, Warner Media s HBO Max and, to a lesser extent, Netflix and Disney Plus. ....

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ITV leads bidding war to air Meghan and Harry's Oprah interview in Britain


ITV leads bidding war to air Meghan and Harry s Oprah interview in Britain
BBC and streaming giants Amazon Prime and Netflix are not participating in the bidding war.
February 25, 2021 09:37 GMT
Broadcasters in the United Kingdom have been bidding for the rights to air Prince Harry and Meghan Markle s much-anticipated interview with Oprah Winfrey, which will be aired in the US on CBS on Sunday, March 7.
According to a report in Variety, ITV is the frontrunner in the intense bidding war, while Comcast-owned Sky News is already out the running. Other potential contenders are ViacomCBS-backed Channel 5, and Channel 4, which sparked controversy over the holidays after airing a CGI version of Queen Elizabeth II dancing as a part of its programme Alternative Christmas Message. ....

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers


Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
Brian Steinberg, provided by
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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