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Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report

Digital Video Ad Spend Growing Nearly 80% Faster than Media Overall, According to IAB Video Ad Spend and Strategy Report
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Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement

GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that continue to play when TV . ....

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GroupM, iSpot.tv Study Finds 8 of CTV Ads Delivered When the TV is Off

GroupM is partnering with media companies to create new standards to improve streaming and CTV measurement ....

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