How to make a luxury brand from scratch? Lessons from a coffee shop
Bacha Coffee, a brand fewer than five years old has thrived in post-pandemic Singapore thanks to the grandeur of its stores and its positioning in posh locations like ION. Its a spare-no-expense model that co-founders Taha Bouqdib and Maranda Barnes replicated after building Bachas sister brand, TWG Tea, into a status symbol across Asia.