CMO's top 8 martech stories for the week - 7 April 2022
All the latest martech and adtech news from Salesforce, Cyara, Braze, Validity, Permutive, Neustar, GupShup, Databricks and Smart.ly
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All the latest martech and adtech news from Salesforce, Cyara, Braze, Validity, Permutive, Neustar, GupShup, Databricks and Smart.ly
Salesforce launched a series of AI- and automation-powered updates to its sales, marketing, and field service tools during an event in April 2022.
Salesforce announces new Field Service capabilities including better scheduling, remote virtual assistance, customizable mobile apps and contract integration
Even at the height of the pandemic when shelter in place was in effect and in-person interactions were at an absolute minimum, 70% of...
Salesforce Focusing on Customer Service from Anywhere As the nation begins to re-open and adjust to post pandemic realities, business leaders are realizing that many of the digital technologies implemented over the last year will likely remain permanent aspects of work culture. This fact may require additional changes to be made for the entire workforce, such as allowing employees to have flexible schedules and work from home more, or for retailers offering some of the same digital options consumers have become accustomed to even after re-opening. Finding some sort of balance will be critical...