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Consumer-Led Data in Marketing Is Path to Personalization

How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?

Google , Yelp , Netflix , Party-data , January-qualtrics , Consumer-wants , Privacy-transparency , Online-security , Better-customer , Growing-data-privacy-concerns , Experiences-leads

Would You Run a Marathon for Customer Experience ... Literally?

Instead of asking customers what’s important to them through various VoC touchpoints, actually live their experiences for a period of time.

New-york , United-states , Dubai , Dubayy , United-arab-emirates , Academy-award , Your-customer , What-did , Experience-tell , Net-promoter-score , Drive-better-voice

How to Win at B2B Influencer Marketing

B2B brands that aren't using influencer marketing are missing out. Discover the real benefits of influencer marketing and how you can tap into them today.

Alex-su , Sarah-stephenson , Michael-feldman , Youtube , Optimal-value-from-the-influencer-program , Influencer-marketing-is-about-co , Marketing-is-about-co-creating , Marketing-practice , Can-turn-customers-into-brand , Marketing-has , David-wing , Wing-digital-marketing

Can Customer Engagement Increase Your Bottom Line?

You may have a big audience, but what are you doing with it? Learn from leading marketing execs exactly which customer engagement strategies you should use.

Alex-ortiz , Aimee-blakemore , Nadia-milani , Tigo-energy , Constellation-research , A-qualtrics-xm-institute , Find-content-marketing-success-through-any , Drive-better-voice , Account-based-marketing , Content-marketing , Customer-relationship-management

How to Develop a Results-Driven Brand Engagement Strategy

A brand engagement strategy that focuses on people will spark positive experiences, encourage conversations and promote business growth.

Brooklyn , New-south-wales , Australia , New-zealand , Fiji , Owen-wilson , Kevin-stirtz , Robert-kozinets , Vince-vaughn , Google-californian-googleplex , Veronica-mars , Ianp-buckingham

Should Your CX Strategies Differ Between Age Groups?

You might have a killer CX strategy, but will it affect all generations the same? Probably not. Learn how to branch the CX gap and speak to all age groups.

David-singer , Corey-besaw , Maria-pardee , Telus , Baby-boomers , Generation-zers , John-seeds , Total-experience , Holistic-customer , Social-media , Baby-boomer , About-self-service