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[inaudible conversations] good evening and welcome those newcomers and repeat offenders. If you look around you notice in impenetrable books are out there in the world. That being the case it is always refreshing to find one whose impact with the proportion to the length and have to and the Tipping Point is one of those books with from time to time a work appears that acts as a decongestant for the brain , one strong spray and the intellectual passages clear up even if they were blocked in the first place. Now we can grasp the things around us were always looking at and the effect on the reade...

Despite having written a book called blink the power of thinking without thinking i think one of the beauties of Malcolm Gladwells works is that he makes you think. His work uncovers truths hidden in strange data and as a marketer and a philosophy major, things that are strange and uncovering hidden truths are really something dear to my heart and what another reason why i like malcolmgladwell. His Academic Research and critical analysis and fascinating style provides astonishing and useful insights about our world and our place in it. His bestselling books travel avenues of science, reason an...