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Confronting COVID ad’s message has been misinterpreted We’re sorry, this service is currently unavailable. Please try again later. Dismiss Normal text size Advertisement Health and advertising experts have criticised government ad campaigns that promote COVID-19 vaccination, and Deputy Prime Minister Barnaby Joyce also said an ad showing a woman struggling to breathe was a misfire. The federal government has rolled out two new coronavirus ad campaigns: one titled Arm Yourself, showing a variety of arms with band aids to promote the vaccination program, and another which is targeted at peo...

Department of Health The Arm Yourself campaign urges Australians to protect themselves, their loved ones, the people they care about, and the wider community by getting the COVID-19 vaccine. The campaign will be rolled out across a range of channels, including television, radio, print, digital and social media. Importantly, the campaign material will be adapted for culturally and linguistically diverse (CALD) and Aboriginal and Torres Strait Islander audiences. Use the COVID-19 vaccine eligibility checker to find out when you can arm yourself and book your vaccination. View the Arm Yourself c...

Share on Twitter The federal government has unveiled a new advertising initiative aimed at encouraging Australians to get vaccinated against COVID-19. The 'arm yourself' campaign shows a series of bare arms with band-aids stuck on to signify they have had the jab. The ads are set to be rolled out across a range of channels, including television, radio, print, digital and social media. Lieutenant General John Frewen said the campaign was about encouraging “community spirit”. “The Arm Yourself campaign seeks to rally Australians to both arm themselves and their friends, love...

Share on Twitter Experts have welcomed the release of a new Australian ad campaign to encourage COVID-19 vaccinations, but say the messaging needs to be improved to better reach the nation's culturally diverse communities. The Morrison government on Sunday unveiled the new "Arm Yourself" advertising initiative aimed at encouraging Australians to get vaccinated against COVID-19. The ad, which is set to be rolled out across a range of channels - including television, radio and online - shows a series of bare arms with band-aids stuck on to signify the individuals have had the jab. R...

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