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Advertisement Continue Reading Below However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website. Accomplishing this with a category page is easier said than done. The process might involve creating unique layouts and hybrid copy that marry the functions of commercial and informational pages. In this post, you’ll learn how you can optimize your category pages with informational copy. Ecommerce Category Pages Can Have Competing Objectives Ecommerce retailers use category pages to organize products into ...

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. George Nguyen on December 31, 2020 at 8:00 am More Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have las...

Google algorithms vs Google penalties, explained by an ex-Googler This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties. Pedro Dias on December 23, 2020 at 12:01 pm More Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts. I mean, we’v...

Google on Penalizing Misinformation Bio 306 A member of the SEO community expressed the opinion that misinformation in medical search results topics are as harmful and bad for users as spam content. And if that’s true, then why why doesn’t Google penalize misinformation sites with the vigor that Google penalizes sites for spam? Google’s Danny Sullivan offered an explanation. Advertisement Should Misleading Information Be Treated Like Spam? Joe Hall (@joehall), a member of the search marketing community, framed the question of misinformation in the search results within the context of a ...