Amika's New CEO Fleshes Out Brand Vision – WWD
With the appointment of a new CEO, Amika will be entering its next phase as one of hair care's fastest-growing brands.
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With the appointment of a new CEO, Amika will be entering its next phase as one of hair care's fastest-growing brands.
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Briogeo is entering the professional channel via a partnership with Salon Centric, which launches in August.
The addition of the Briogeo portfolio of prestige hair care complements Wella Co.'s ambitions to deliver more diverse products for all hair types, while expanding clean and green products across its portfolio offerings.