The 'halo effect' that means Aldi will keep making copycat products
Aldi’s face-off with Marks & Spencer over a light-up gin bottle is just the latest copycat spat the discounter has faced
Source: independent.co.uk
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'I spent £40 at little-known discount shop - I saved money but it wasn't all cheapest'
We spent £40 on Discount Dragon and tried to pick out items you would generally buy during your weekly shop, along with a few treats - so how much did we save?
Source: mirror.co.uk
Supermarket pro shares savvy own-brand swaps as items are 'remarkably' like branded ones
A new Channel 4 documentary series will lift the lid on the secrets behind supermarket's own-brand products amid the cost of living crisis, where people are making savvy shopping swaps
Source: mirror.co.uk
Brand expert says Lidl losing chocolate bunny legal battle could be end for supermarket knock-offs
EXCLUSIVE: Brand expert Jessica Andrews said that the ruling is an opportunity for the UK 'to bring into focus that this is not an acceptable practice' and end supermarket knock-offs.
Source: dailymail.co.uk
I lived on ASDA's Just Essentials range for a day but some swaps were better than others
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Source: getsurrey.co.uk