Is it really survival of the cheapest in today's adland?
Agency leaders share their thoughts on whether older industry members are being retired early so younger people on lower salaries can deliver the work and vital cost savings.
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Agency leaders share their thoughts on whether older industry members are being retired early so younger people on lower salaries can deliver the work and vital cost savings.
Distinctively of the decade, yet also timeless designs in their own right, these are the 10 best logos of the 1990s, as picked by design experts.
As mortgage rates in the UK go up, and the cost of living continues to rise in the US, brands risk seeming out of touch if they don’t work to match the national mood.
Packaging Contents: e-Fluids Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Castrol ON visibly signals the business’s move into electric mobility. The world is accelerating into an electric future. To further advance the adoption of e-vehicles, they will need to go further, charge faster and last longer. With Castrol ON, the business can provide e-vehicle manufacturers with the advanced e-fluids they need to overcome t...