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Yannick Bolloré Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices in recent months is proof that parent company Vivendi is “investing in the right direction” and “Havas is stronger now than we were before the start of the crisis”. The profit multiples of the big agency groups declined after Vivendi bought Havas at a €3.9 billion (US$4.73 billion) valuation exactly four years ago in May 2017, Bolloré conceded, but share prices have bounced back “big time” as the sector held up better than expected during the pandemic. ...

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Asda has appointed Havas London as its new creative advertising agency. The supermarket launched a review of its ad account in January and will now part ways with AMV. AMV had held the account since 2018 and last year launched a major new campaign bringing back the supermarket’s famous pocket tap campaign to publicise its £100m price cut campaign. Havas will take responsibility for the strategic development of the Asda and George brand and the supermarket’s CSR programme, starting with its September campaign. The deal also includes creative development and execution for the Asda brand. ...

Asda appoints Havas to advertising account Agency beat Leo Burnett in the final shootout. by Maisie McCabe Asda: Havas will be as thrilled as 'Nanna', the protagonist of a 2020 ad by AMV BBDO Sign in to continue Free email bulletins

By Sam Bradley-23 February 2021 08:30am We asked the industry what they’re doing to tackle gender stereotypes Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign. So, we asked the industry – from activi...