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VidNet 2022: How can Indian OTTs reach 100 million subscriptions?

Mumbai: In 2021, OTT paid subscriptions in India touched the 60-70 million mark, according to the latest report by Boston Consulting Group. The subscriber numbers remain in flux with high levels of churn and potential marketing efforts are required to generate and acquire new users. The streaming giant Netflix has also reported a decline in its subscriptions for the first time ....

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Xfinite and Eros Now Expand Partnership for Blockchain-based Content Engagement Program on Algorand


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SINGAPORE, June 9, 2021 /PRNewswire/ Xfinite and Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by global entertainment company Eros STX Global Corporation (NYSE: ESGC), announced it has deepened its partnership with Xfinite s Mzaalo platform, a gamified video streaming service on track to have 10M users by year end. The partnership further establishes Eros Now s footprint in advertising video on-demand (AVOD), a still-developing segment of the India streaming market that has significant growth potential, while allowing Eros Now to continue building its core subscription video on-demand (SVOD) service. This partnership also adds to the 25 premium linear TV feeds and VOD platforms and plans to expand further to reach 200 content partners This agreement, given Xfinite s innovative business model, also puts ErosSTX in a leadership position regarding digital asset growth and the use of blockchain techn ....

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Eros Now expands existing partnership with Xfinite's Mzaalo | Indian Television Dot Com

Mumbai: South Asian OTT platform Eros Now owned by Eros STX Global Corporation announced details of its amended partnership with Mzaalo, a gamified video streaming service owned by Xfinite Global Plc (“Xfinite”). Aimed at bolstering Eros Now’s footprint in the emerging segment of advertising video-on-demand (AVOD), the partnership will allow Eros Now to continue building its ....

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