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Amanda Gorman Honors COVID-19 Heroes With Super Bowl Poem


Amanda Gorman Honors COVID-19 Heroes With Super Bowl Poem
Ellise Shafer, provided by
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National Youth Poet Laureate Amanda Gorman shared her talent with the world once again during Super Bowl LV, performing a poem dedicated to the everyday heroes of the COVID-19 pandemic.
This year, the NFL chose three Super Bowl captains who have made an impact on their communities during the pandemic. Gorman recited a poem honoring them, titled “Chorus of the Captains,” into a 1950s-era microphone while pensive yet triumphant music played. She is the first poet to ever perform at the Super Bowl.
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Reddit's 5-Second Super Bowl Ad Rallies Users, References GameStop Stock Drama


Reddit s 5-Second Super Bowl Ad Rallies Users, References GameStop Stock Drama
Cynthia Littleton, provided by
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Reddit surprised keen-eyed viewers of the Super Bowl in major markets with a five-second ad that referenced the company’s involvement in the recent stock market frenzy that enveloped GameStop and AMC Entertainment.
The image-burnishing slate run by the Conde Nast-owned digital platform had to be paused to be read. The spot was not part of the national slate of advertisers for CBS’ Super Bowl LV telecast. But it did air on CBS O&Os and affiliates in nine of the top 10 markets including New York, Los Angeles, Chicago, Dallas, Atlanta, San Francisco and Washington, D.C. ....

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CBS All Access Crashes as Super Bowl Kicks Off


CBS All Access Crashes as Super Bowl Kicks Off
Daniel Holloway, provided by
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Viewers looking to stream the Super Bowl took a blindside hit Sunday.
As the Kansas City Chiefs kicked off against the Tampa Bay Buccaneers Sunday in Tampa, ViacomCBS’ streaming app, CBS All Access, experienced technical issues and outages for customers. According to website DownDetector.com, reports of problems with CBS All Access spiked around 6:30 p.m. ET, just as the game began, then began to taper off within the next 10 minutes. DownDetector recorded 25,100 complaints at 6:27 p.m.
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Roku users and desktop users were among those experiencing difficulties. As the volume of viewers increased dramatically around kick off, many viewers found themselves unable to join the stream. Users who were already watching CBS’ live stream experienced no service interruptions. The technical issue was resolved once the game was underway. ....

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CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age


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CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age
Michael Schneider, provided by
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CBS is upping its game this Sunday. The Eye network’s coverage of Super Bowl LV comes slightly more than a year after the corporation’s re-merger with Viacom, as well as the arrival of Mike Benson as the network’s new president and chief marketing officer. Not only is priority one promoting their relationship with the NFL and getting viewers to the big day, but there are also several internal initiatives to be had including a rebrand of CBS and the launch of new streamer Paramount Plus. ....

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