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General Motors Pledges to Devote More Ad Dollars to Black-Owned Media

General Motors Pledges to Devote More Ad Dollars to Black-Owned Media
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General Motors, one of the nation’s biggest advertisers, said Thursday it would quadruple the percentage of its advertising dollars that go to Black-owned media outlets between now and 2025.
GM’s new effort is a sign of the scrutiny and pressure that corporate giants are facing to spread their corporate spending around a wider array of firms.
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GM said it intended to increase the allocation of its ad spending from its current 2% with Black-owned media to 4% by 2022 and to 8% by 2025.
“Black-owned media are a vital component of our marketing mix, and we evaluate our spend for media partners through several core metrics, including transparency, innovation, ad quality, audience delivery and brand safety,” General Motors said in a statement Thursday. The company also said it would in May launch an “upfront” pro ....

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Reddit Hires Former Snap CFO as It Mulls IPO

Reddit Hires Former Snap CFO as It Mulls IPO
Todd Spangler, provided by
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Veteran finance exec Drew Vollero, who shepherded Snapchat parent Snap’s initial public offering in 2017, has joined Reddit as its first CFO as the internet discussion site is mulling an IPO of its own.
Vollero, who has 30-plus years of industry experience including a 15-year stint at Mattel, will assume leadership of Reddit’s finance team starting later in March and report to Reddit COO Jen Wong.
More from Variety
“Drew is an industry thought leader who brings a track record of building a global finance organization for high growth companies,” Steve Huffman, co-founder and CEO of Reddit, said in a statement. “He will be a tremendous addition to our Executive Team, as Reddit continues accelerating our business and user growth.” The company is laying the groundwork for an IPO but has no timeline on going public, Huffman told the New York Times. ....

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Dolly Parton Says Thanks But No Thanks to Statue at Tennessee Capitol

Dolly Parton Says Thanks But No Thanks to Statue at Tennessee Capitol
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Dolly Parton took to social media Thursday to declare that she doesn’t want the Tennessee legislature to approve putting up a statue of her at the state capitol… probably one of the few conceivable things that could have united lawmakers from different sides of the aisle in the current political climate.
“I want to thank the Tennessee legislature for their consideration of a bill to erect a statue of me on the Capitol grounds,” she wrote. “I am honored and humbled by their intention,” she continued but not ....

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Review of Super Bowl LV commercial slate · The Badger Herald

Rocket mortgage, GM strike gold while Robinhood’s year keeps getting worse ....

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#5Things: Royal baby news, a South African Super Bowl ad, and more...

#5Things: Royal baby news, a South African Super Bowl ad, and more.
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Darren, Keri and Sky
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As always, the Breakfast trio is here to give you an update on all the happenings around the world.
Proudly South African Super Bowl Ad
Although the American Super Bowl might not be as widely supported in South Africa as other sports, some people make a point of looking up the best Super Bowl half-time commercials on YouTube. Among the crop of this year s funniest Super Bowl ads is a Pringles commercial shot in South Africa, with local actors. The ad features two astronauts who fail to draw the attention of Mission Control and a passing ship, whose crews are distracted by constructing Pringles stacks. ....

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