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Promo Suppliers Intensify Sustainability Efforts


Promo Suppliers Intensify Sustainability Efforts
From a nationwide solar setup to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental impact.
There’s a green wave rising in the promotional products industry.
Compelled by evolving end-client tastes, a desire to increase efficiency, and a will to reduce the impact of industry on the planet, a growing number of top promo suppliers are ramping up efforts to operate more sustainably.
It’s much more than a trend or even a priority. It’s a tectonic shift occurring within promo and across industries that will fundamentally change and improve production, while also leading to more products being made with earth-friendlier content. Underway for years, the movement is poised to accelerate both in the short- and long-term. ....

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Will 'Double-Masking' Impact Promo Sales?


Will ‘Double-Masking’ Impact Promo Sales?
Some promotional products pros believe increasing calls for wearing two masks to protect against COVID spread could fuel an uptick in mask sales for the industry.
Layer up.
Such is the message a growing number of health officials are sending to the public when it comes to face masks – and that has potential implications on sales and in-person work operations in the promotional products industry.
Dr. Anthony Fauci, chief medical adviser to President Joe Biden, recently said wearing two masks at once “likely does” offer better protection against the spread of COVID-19. “It just makes common sense,” he told The Today Show. A growing body of research supports Fauci’s position. ....

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How to hire guide: painters and decorators


How to hire guide: painters and decorators
A little money goes a long way in painting and decorating. We look at how to find a reputable decorator to transform your home.
Last Updated: Jul 2018
Finding the best painters and decorators
Finely finished paintwork adds the final flourish to your home. While it can be tempting to tackle decorating work yourself, a good professional not only takes the work off your hands, they will be able to create a professional finish that you would struggle to match. This is doubly the case for exterior painting, which frequently requires specialist scaffolding or platforms to be done safely. But how do you find the firms that will treat you and your home with the respect you require? ....

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How to Target Evolving Niche Markets


How to Target Evolving Niche Markets
The pandemic has forced so many industries to shift their strategies, and many will never go back to the old way of doing business. Consider these strategies for pitching to shifting markets.
The coronavirus pandemic has forced huge technological shifts and philosophical pivots in just about every industry out there. And even though vaccines are slowly rolling out and there are signs of brighter days to come, it’s possible that some markets have been permanently changed. For instance, the reign of public gyms and boutique fitness centers could be over, as some 59% of Americans say they don’t plan to renew their membership after the COVID-19 crisis is over, according to a study by TD Ameritrade. And the traditional car-buying experience is beginning to be eclipsed by a more web-driven sales journey. ....

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