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Ashwini Karandikar Appointed to Eyeota Board of Directors

Internationally-Renowned Advertising Leader Lends Her Voice and Counsel to Eyeota’s Global Data UnificationNEW YORK, May 25, 2021 (GLOBE NEWSWIRE) Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors. A widely-recognized agency innovator, Ashwini previously served as an advisor to Eyeota, providing expert counsel across their products, services and mobile-facing strategy. Her appointment to Eyeota’s board of directors aids the company in their continued growth and innovation. “Eyeota is filling a worldwide gap in privacy-by-design data activations and solutions, digital identity and marketing efficiency,” said Ashwini Karandikar. “Not only are they helmed by an impressive leader, but they’re also addressing the b ....

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Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion


Chocka-ad-blocker
While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking is surging as millions seek more privacy, better security and, frankly, less annoyance. Although the number of people using ad blocking has remained mostly flat on PCs, it’s a totally different story on mobile devices, where ad blocking has doubled over the past five years – up from 282 million to 586 million by the end of 2020. Blockthrough also found that an increasing number of ad blockers are signing up for the Acceptable Ads program, which whitelists publishers whose ad experiences are deemed to be respectful and nonintrusive. The number of people using ad blockers that support Acceptable Ads grew 435% on mobile and 54% overall between the start of 2019 and the close of 2020. ....

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The 4A's Announces Executive Leadership Team Changes


The 4A s Announces Executive Leadership Team Changes
New appointments reflect the Association s continued commitment to enhance the membership experience and drive diversity, equity and inclusion
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NEW YORK, May 3, 2021 /PRNewswire/  The American Association of Advertising Agencies (4A s), the leading trade organization for marketing communications agencies, today announced several new roles to its Executive Leadership Team. The appointments build on the organization s mission to help its members compete, as it builds a diverse leadership team with a proven track record for success to help propel the organization and its members forward.
Ashwini Karandikar joins the 4A s as the new EVP, Media, Tech & Data; 4A s vet ....

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MediaMath Appoints Former Dentsu Global President, Ashwini Karandikar, to Board of Directors


MediaMath Appoints Former Dentsu Global President, Ashwini Karandikar, to Board of Directors
Further Strengthens Leadership Team with Formation of Board Committees; Activates Members Expertise Across Key Workstreams
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NEW YORK, Jan. 27, 2021 /PRNewswire/  MediaMath, acclaimed independent advertising technology company for brands and agencies, today announced the election of internationally recognized executive Ashwini Karandikar to its Board of Directors. In conjunction with Ashwini s appointment, MediaMath has formalized the membership and 2021 agenda for the strategic committees of its Board of Directors.
(PRNewsfoto/MediaMath)
Last year, we took great strides to redesign the entire digital advertising supply chain with SOURCE, while focusing internally on building a diverse leadership team at every level to navigate a transformative time in our industry s evolution, said Joe Zawadzki, Founder ....

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