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How Bodyform is bringing the 'gender pain gap' to life with new language for women

How Bodyform is bringing the ‘gender pain gap’ to life with new language for women
Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis.
Having banished blue liquid in favour of bright red menstrual blood and covered off everything from IVF to nipple hairs with its more recent ‘Womb Stories’ campaign – which revealed the physical experiences of women everywhere – Bodyform is back to bust more taboos with ‘Pain Stories’. ....

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Libresse #painstories campaign lifts the lid on endometriosis

The new social-first campaign includes visceral artworks, a Pain Dictionary and a virtual exhibition displayed in a specially created Pain Museum ....

United Kingdom , Kellie Pearce , Augustine Cerf , Tanja Grubner , Spain Museum , Pain Dictionary , Venus Libido , ஒன்றுபட்டது கிஂக்டம் , ஆகஸ்டின் சிஇஆர்எஃப் , வலி அருங்காட்சியகம் , வலி அகராதி , வெள்ளி லிபிடோ ,

Bodyform reveals #PainStories to break silence around endometriosis and women's pain

Bodyform reveals #PainStories to break silence around endometriosis and women’s pain
The campaign follows #WombStories and supports earlier diagnosis of endometriosis.
by Brittaney Kiefer
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United Kingdom , Augustine Cerf , Abbott Mead Vickers , Tanja Grubner , Lauren Peters , Spain Museum , Endometriosis Awareness , Pain Dictionary , Spain Report , ஒன்றுபட்டது கிஂக்டம் , ஆகஸ்டின் சிஇஆர்எஃப் , அப்போட் மீட் விக்கர்கள் , லாரன் பீட்டர்ஸ் , வலி அருங்காட்சியகம் , எண்டோமெட்ரியோசிஸ் விழிப்புணர்வு , வலி அகராதி , வலி அறிக்கை ,

Libresse's #painstories Campaign Wants to Close the "Gender Pain Gap"

Creative 317 Add to collection
AMV BBDO and Ketchum’s latest activations for the feminine health brand, the Pain Dictionary and Pain Museum, highlight the reality of endometriosis and support earlier diagnosis
Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo-busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. ....

United Kingdom , Saudi Arabia , Lauren Mahon , Toby Allen Jim Hilson , Kellie Pearce , Mario Kertstra , Rosie Stipic , Sarah Douglas , Bodyform Instagram , Jack Donovan , Augustine Cerf Lauren Peters , Katie Gorrod , Bridget Angear , Michelle Holmes , Tanja Grubner , Steven Lacey , Nadja Lossgott Nicholas Hulley , Victoria Bond , Libresse Bodyform , Shireen Emadossadaty , Beatrice Farmelo , Azevedo Lara , Agency Account Team , Research Company , Beauty Health , Agency Creative Producer ,

'A Womb Full Of Nails': These Pictures Show The True Pain Of Endometriosis

Endometriosis sufferers have created a pain dictionary aiming to cut the average 7.5 year wait for diagnosis. ....

Selby Hurst , Augustine Cerf , Shireen Emadossadaty , Emma Sutt , Spain Museum , ஸெல்பீ அவசரம் , ஆகஸ்டின் சிஇஆர்எஃப் , எம்மா சுட்த் , வலி அருங்காட்சியகம் ,