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More precise diagnoses made possible with whole genome sequencing


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Credit: Stefan Zimmerman
More than 1,200 people with rare diseases have received a diagnosis thanks to the integration of large-scale genomics into the Stockholm region s healthcare system. This is according to a study from Karolinska Institutet in Sweden that analysed the result of the first five years of collaboration on whole genome sequencing between Karolinska University Hospital and SciLifeLab. The work, published in
Genome Medicine, constitutes a major leap forward in the emerging field of precision medicine.
We ve established a way of working where hospital and university collaborate on sequencing each patients entire genome in order to find genetic explanations for different diseases, says the paper s first author Henrik Stranneheim, researcher at the Department of Molecular Medicine and Surgery, Karolinska Institutet. This is an example of how precision medicine can be used to make diagnoses and tailor treatments to individual patients. ....

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Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots


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Colourful and lighthearted multimedia campaign was created by Milwaukee-based agency Hanson Dodge
With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children s Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up.  The tagline is We make worries disappear . 
The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colourful lighthearted characters to personify the worries of kids and parents. They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone.   ....

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Availability is the new affordability


Availability is the new affordability
Jon Gorey
Realtors and housing experts are warning of a difficult spring for first-time home buyers. Prices already had climbed for seven straight years before skyrocketing during the pandemic. With buyer demand far outpacing the number of homes for sale, median home prices were up 12.9 percent in December compared with the year before, marking the 106th consecutive month of year-over-year price gains, according to the National Association of Realtors.
And incomes haven’t kept pace with those fast-rising home prices. Even before the pandemic, “prices were about 4.3 times higher than the median household income,” said Alex Hermann, senior research analyst at Harvard’s Joint Center for Housing Studies. That basic measure of housing affordability, already at its worst level since 2006, almost certainly rose again in 2020. “Nationally, price-to-income ratios have risen for eight straight years,” he said. ....

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