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Lotus Reveals New Electric Vehicle Architecture With Up to 872 HP

Lotus Reveals New Electric Vehicle Architecture With Up to 872 HP
roadandtrack.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from roadandtrack.com Daily Mail and Mail on Sunday newspapers.

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Lotus regroups


Lotus regroups
By Neil Dowling on 2nd May 2021
LONG-STANDING British sportscar-maker Lotus has announced sweeping changes to its business model, with plans for a 360-degree omni-channel for its new retail strategy and emphasis on engineering consulting to the global automotive industry.
Its changes start with a new retail identity program that is being rolled out in its showrooms around the world with the first in Bahrain.
Lotus said that the new identity creates a “sculptural and artistic” showroom that is adaptable to the different types of Lotus retail outlets.
It is also planning a digital store to be piloted in the UK next year. ....

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Lotus to go green with all-electric announcement


“We’ve done some things very, very well over the years but we haven’t been able to turn that into a sustainable business,” said Matt Windle, MD, Lotus Cars during a global virtual conference. “What we need to do is find a blend of what we know we do well. That will lead to broader appeal amongst a global audience that will lead to more volume and profit which in turn leads to more commercial success.
The company – which introduced iconic models including the Elise, Elan and Evora – will produce one more ICE vehicle before switching to electric powertrains. ....

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