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Marketing group partners with Kennebunkport hotel to promote Maine lobster


A new partnership between the lobster industry’s marketing group and a Kennebunkport hotel aims to promote the crustacean s popular appeal as well as the industry’s sustainable practices.
The Maine Lobster Marketing Collaborative and the Boathouse Waterfront Hotel have opened the “Maine Lobster Suite,” which features a guest room with lobster-themed décor and furnishings such as lobster trap rocking chairs and Grundens fishing bibs. Guests also receive a hotel package that includes lobster-themed menus and a lobster cruise, and various promotional perks.
The promotion takes place from May 26 to Oct. 3, to coincide with the fishery’s peak season, which runs from roughly June to October in Maine, Marianne LaCroix, the collaborative’s executive director, said in a news release. ....

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Business Without Boundaries: Helping Small Businesses Export


Considering that 95% of the world’s population lives outside the United States, the potential market for agriculture goods is global.
Participating in the global market may seem too daunting for a small business, and something better left to the biggest companies like Hershey, Heinz and Herr’s. But many small Pennsylvania companies are thriving thanks to international trade. And, trade is looking up because the pandemic has changed global eating habits, creating new opportunities for products entering the market.
Restaurants temporarily closed globally when the pandemic struck in order to mitigate the spread, and consumers began buying much more food at grocery stores. For some, cooking has become a hobby. Consumers are ready to try cooking new foods. There is a premium on grab-and-go convenience foods. Takeout and online food shopping have increased worldwide, and consumers are expected to stick with these new habits, according to experts around the world report ....

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