Considering that 95% of the worldâs population lives outside the United States, the potential market for agriculture goods is global. Participating in the global market may seem too daunting for a small business, and something better left to the biggest companies like Hershey, Heinz and Herrâs. But many small Pennsylvania companies are thriving thanks to international trade. And, trade is looking up because the pandemic has changed global eating habits, creating new opportunities for products entering the market. Restaurants temporarily closed globally when the pandemic struck in order to mitigate the spread, and consumers began buying much more food at grocery stores. For some, cooking has become a hobby. Consumers are ready to try cooking new foods. There is a premium on grab-and-go convenience foods. Takeout and online food shopping have increased worldwide, and consumers are expected to stick with these new habits, according to experts around the world reporting to Food Export-Northeast, a nonprofit, cooperative effort of 10 Northeastern state agricultural promotion agencies and the USDAâs Foreign Agricultural Service. Food Export-Northeast facilitates trade between northeastern food suppliers and importers around the world.