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#bookfluencers: Why readers listen to celebrity endorsements


Barack Obama shares a yearly reading list
What goes into compiling one of these list of recommended reads? “I always try to choose books that will grab the reader’s attention, but I also try to look for new voices or voices that may not have got the attention they deserve. In the end though, my choices are always about encouraging other people to read books that I have loved.”
As a reader, Moriarty is a fan of book lists. “Book club lists are really online versions of word of mouth. There is nothing better than being recommended a book by someone and discovering a new author. There is no greater joy than reading something really fantastic, something that allows you to disappear for a few hours. It’s good for our soul and our sanity!” And that’s the case now more than ever. As lockdown restricts what we can do in our free time, reading has become even more of a staple and as our demand for books has increased, so too has our demand for recommendations. The she ....

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