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Association Focus presents power-packed day of learning and networking

Association Focus presents power-packed day of learning and networking
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Making your mark

Making your mark
Executive VP of international at Global Experience Specialists (GES) Jason Popp discusses tricky rebrands, the role of a contractor in an increasingly globalised marketplace and diversifying without compromising your reputation for core activities.
Rebranding can be a tricky game. In the case of a hungry exhibition contractor looking to broaden its network in step with an expanding service sector, there is even a risk of compromising a name that takes years to build.
American contractor Global Experience Specialists (GES), owner of UK-based Melville Exhibition and Event Services, is trying to unite two identifiable brands under a single umbrella title. ....

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