Making your mark Executive VP of international at Global Experience Specialists (GES) Jason Popp discusses tricky rebrands, the role of a contractor in an increasingly globalised marketplace and diversifying without compromising your reputation for core activities. Rebranding can be a tricky game. In the case of a hungry exhibition contractor looking to broaden its network in step with an expanding service sector, there is even a risk of compromising a name that takes years to build. American contractor Global Experience Specialists (GES), owner of UK-based Melville Exhibition and Event Services, is trying to unite two identifiable brands under a single umbrella title.