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Promoting digital healthcare during COVID: Online NHS prescription service Echo launches TV advertising partnership with Ekstasy


Promoting digital healthcare during COVID: Online NHS prescription service Echo launches TV advertising partnership with Ekstasy
Together, they will launch a multi-channel advertising campaign to promote contactless prescriptions, led by TV advertising.
To help give freedom and choice to patients during COVID, Ekstasy will help Echo to increase its national brand awareness with eye-catching campaigns.
LONDON, Feb. 9, 2021 /PRNewswire/
Strong TV campaign will help increase awareness of Echo s online NHS prescription service
An online pharmacy and an agency called Ekstasy may seem like an unlikely partnership. But it is precisely this creative clash which will make the campaigns effective.
Ekstasy will help Echo by LloydsPharmacy cut through the sea of sameness that exists in the pharmacy market. The creative team will pioneer a unique brand positioning and establish a creative advertising storytelling platform that Echo can build on in the future. ....

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Virtual classes especially hard for 22,500 students with autism | Great Lakes EchoGreat Lakes Echo


Capital News Service
The switch to virtual classes, meetings and social activities during the COVID-19 pandemic is difficult for any student, but imagine not understanding the reason for making the change.
That’s what students with autism cope with every day.
“It’s hard for people with autism to spin on a dime, or make a change,” said Kathy Williams, whose daughter is a Clawson Public School student with autism. “It’s more of pulling a rug out from under them. They’re so used to structure and schedules.”
That makes it difficult to explain social distancing, why they can’t go to their aunt’s or grandma’s or why they can’t hug their friends, she said. ....

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A light to guide trees and people: "The Star in the Sycamore" is a broad take on the natural world


By Chioma Lewis
When Tom Springer became interested in stargazing, he started walking down the road where he lives in Three Rivers, Michigan, to watch the stars.
He realized a telescope provided him with a limited perspective.
“All that a telescope does is focus on something small and narrow,” he said.
To find something as big as a constellation, you need a broader perspective. And Springer found one when he came across a sycamore tree with branches like a goal post. It is the tree pictured on the cover of his new book, “The Star in the Sycamore: Discovering Nature’s Hidden Virtues in the Wild Nearby” (Mission Point Press, $17.95). It’s available from Horizon Books in Traverse City, Michigan, and Amazon. ....

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