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Instagram's Mosseri Is 'Exploring' Subscriptions, Open to Creator Fund — The Information


May 24, 2021
4:01 PM PDT
Instagram has long been a home for influencers, but it wasn’t until a year ago that it started offering ways for them to earn money directly on the app. Now, Instagram is “exploring” subscriptions and a marketplace for NFTs, said Instagram head 
Adam Mosseri in an interview. (You can read the full Q&A here.)
“There’s different ways to facilitate a financial relationship between a fan and a creator,” Mosseri said Friday from his home in San Francisco. “Being able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad.” ....

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A Schema.org replacement for Google's phased-out Structured Data Testing Tool; Thursday's daily brief


Plus, most marketing execs don’t make data-driven decisions
Carolyn Lyden on May 13, 2021 at 10:00 am
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, and let’s talk about expanding your search marketing business,
Hiring is hard. Whether you’re hiring your first employee or your 500th employee, hiring is one thing that doesn’t ever get easier. There are so many facets to setting up new employees for success and to running a business that you don’t have to think about until it’s time to expand. ....

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