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A Schema.org replacement for Google's phased-out Structured Data Testing Tool; Thursday's daily brief

Plus, most marketing execs don’t make data-driven decisions
Carolyn Lyden on May 13, 2021 at 10:00 am
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
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Good morning, Marketers, and let’s talk about expanding your search marketing business,
Hiring is hard. Whether you’re hiring your first employee or your 500th employee, hiring is one thing that doesn’t ever get easier. There are so many facets to setting up new employees for success and to running a business that you don’t have to think about until it’s time to expand. ....

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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
George Nguyen on December 31, 2020 at 8:00 am
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Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties. ....

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