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This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins – TechCrunch


This Week in Apps: App Store advertising expands, Google Play plans for safety, Epic v. Apple trial begins
Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices. ....

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Metacore secures €150m credit line from Supercell


Mobile games studio Metacore has received €150 million in funding from Supercell, in the form of a credit line.
The funding will support the studio s fast expansion following the successful release of its debut game Merge Mansion last year. The title has 800,000 daily active users, with Metacore having reached an annual revenue run rate of €45 million.
Supercell has been supporting the studio from its inception, with a €25 million investment in September last year following up on a €5 million investment in 2018.
Metacore CEO and co-founder Mika Tammenkoski commented: Merge Mansion has clearly found its core audience since being launched in 2020 now we re looking to build a truly global entertainment brand around Merge Mansion. ....

Mika Tammenkoski , Jaakko Harlas , Merge Mansion , ஒன்றிணைத்தல் மாளிகை ,

Finland's Supercell invests 150 million to scale up mobile game


Finland s Supercell invests 150 million to scale up mobile game
Reuters
3 hrs ago
HELSINKI, May 5 (Reuters) - Finland s biggest game maker Supercell has invested 150 million euros ($180 million) as a line of credit in its subsidiary, mobile game studio Metacore, the companies said in a joint statement. The money will be used to scale Metacore s first game Merge Mansion, Metacore s Chief Executive Mika Tammenkoski told Reuters. The game, launched in September 2020, is based on merging similar items to reach a goal of restoring a mansion while elucidating a family mystery.
The game currently has over 800,000 daily players according to the statement.
We believe Merge Mansion has the potential to become a big hit, Supercell s investments lead Jaakko Harlas told Reuters. ....

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