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CMO profile: Navigating the ecommerce boom


CMO profile: Navigating the ecommerce boom
Shopify marketing chief talks through the strategy he s been using to differentiate the ecommerce solutions provider in the midst of rapid digital uptake in retail
Rapid uptake of ecommerce was an inevitable outcome of the events of 2020, and naturally, those companies that supplied the picks and shovels of the digital goldrush were among the biggest winners.
But for ecommerce platform providers, the challenge then was not about convincing would-be clients of the joy of ecommerce, but about the benefits of their platforms. And that meant cutting through the noise of a lot of competing solutions. ....

Robin Marchant , Peter Sheppard , Shopify Plus , E Commerce , B2b Marketing , Omnichannel Retailing , Marketing Strategy , ராபின் வணிகர் , பீட்டர் ஷெப்பர்ட் , ஷொபிபி ப்லஸ் , ஏ வர்த்தகம் , பி2பி சந்தைப்படுத்தல் , சில்லறை விற்பனை , ஓம்நிச்சிதந்னேல் சில்லறை விற்பனை , சந்தைப்படுத்தல் மூலோபாயம் ,

Vinculum is hosting a masterclass on the New Retail trends in Omnichannel and Cross Border Retailing on 24th March 2021


Vinculum is hosting a masterclass on the New Retail trends in Omnichannel and Cross Border Retailing on 24th March 2021
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Dynamism is the major constant observed in existence and the difficulty lies in the need to keep a watch on it. We call it trends and it exists equally & dominantly in the e-space. Vinculum Solutions identifies this as a crucial matter and invites in class experts to touch upon the latest aspect of Omnichannel Retailing, Go Direct to Customer, Omnichannel Payment Reconciliation, Cross border, and discuss Live Customer Case studies providing every possible solution to apply these trends to grow. Vinculum s Live Masterclass on Omnichannel & Cross Border Retailing is an opportunity for brands to learn about the emerging retail trends & plan their strategies accordingly. ....

United States , Vinculum Solutions , Sell Anywhere , Omnichannel Retailing , Gartner Magic Quadrant , Body Shop , Press Release , ஒன்றுபட்டது மாநிலங்களில் , விற்க எங்கும் , ஓம்நிச்சிதந்னேல் சில்லறை விற்பனை , கார்ட்னர் மந்திரம் நால்வர் , உடல் கடை , ப்ரெஸ் வெளியீடு ,

Telstra takes back retail store ownership in omnichannel customer service play


Telstra takes back retail store ownership in omnichannel customer service play
Telco announces plans to take back all retail store ownership as it reports its H1, 2021 results
Telstra will take back full ownership of all of its Australian retail store network as part of efforts to improve its omnichannel customer game.
The news was announced as the ASX-listed telco presented its first-half FY21 results, showing a more than 10 per cent drop in total income to $12 billion, a 14.7 per cent decline in EBIT to $4.1 billion, and a 2.2 per cent drop in NPAT to $1.1 billion. The dips have been attributed in large part to National Broadband Network (NBN) transition, lower device sales following an ongoing trend of customers holding onto ever-more expensive devices for longer, and lower store traffic from COVID-related restrictions. ....

Michael Ackland , Andy Penn , Vita Group , Telstra Business Technology Centres , National Broadband Network , Telstra Plus , Customer Service , Customer Experience Management , Omnichannel Retailing , மைக்கேல் அக்கலன்ட் , ஆண்டி பென் , வீடா குழு , டெல்ஸ்ட்ரா வணிக தொழில்நுட்பம் மையங்கள் , தேசிய பிராட்பேண்ட் வலைப்பின்னல் , டெல்ஸ்ட்ரா ப்லஸ் , வாடிக்கையாளர் சேவை , வாடிக்கையாளர் அனுபவம் மேலாண்மை , ஓம்நிச்சிதந்னேல் சில்லறை விற்பனை ,

David Jones appoints omnichannel director to unite in-store and digital


David Jones appoints omnichannel director to unite in-store and digital
Australian department store promotes GM of online to leadership ranks with remit to better connect physical and digital experiences
Kate Bergin
David Jones has appointed a new director of omnichannel to its leadership ranks as it works to bring bricks-and-mortar and digital experiences closer together.
 
The department store giant has promoted Kate Bergin from general manager of online to omnichannel director following the departure of its long-serving retail director, Aaron Faraguna. Bergin has spent the last three years in the online post and was previously David Jones’ head of strategy and the office of the CEO. ....

United Kingdom , Scott Fyfe , Pa David Jones , Rodd Gunn , David Jone , Aaron Faraguna , Kate Bergin , David Jones , Woolworths Holdings , Marks Spencer , Ceo Group , Country Road Group , Country Road , How David Jones , Digital Strategy , Chief Digital Officer , Omnichannel Retailing , ஒன்றுபட்டது கிஂக்டம் , ஸ்காட் ஃபைஃப் , தடி துப்பாக்கி , டேவிட் ஜோன் , கேட் பெர்கின் , டேவிட் ஜோன்ஸ் , கம்பளி வொர்த்ஸ் ஹோல்டிங்ஸ் , மதிப்பெண்கள் ஸ்பென்சர் , சிஇஓ குழு ,