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How best to protect unregistered rights in the United States


18
Mar
2021
@WTR Alerts RT @WTR Alerts: The USPTO is set to introduce an ID verification requirement to fight fraud and protect the trademark register.
WTR unders… Read more
18
Mar
2021
@WTR Alerts RT @WTR Alerts: Gleissner trademark auction to go ahead: brand owners given chance to buy millionaire s Latvian marks. https://t.co/tL2I3Gw…Read more
18
Mar
2021
18
Mar
2021
@WTR Alerts RT @WTR Alerts: PEPPA PIG declared famous; AI risks and opportunities; trademark budget challenges – takeaways from WTR Connect. https://t.…Read more ....

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A Tale of Two Cookies: Third Circuit Dunks Cookie Stick Trade Dress Claims | Patterson Belknap Webb & Tyler LLP


In a recent decision,
Ezaki Glico v. Lotte International American Corporation, the Third Circuit rejected a manufacturer’s claims of trade dress infringement regarding Pocky, a chocolate covered cookie stick which Ezaki Glico invented in the 1970s.[1] The court concluded that Pocky’s overall shape and look cookie sticks partially coated in chocolate were functional and thus not protected from competitor imitation.
The Third Circuit’s decision, which focused on the definition of “functionality” as it pertains to product design, carries important implications for marketing products in the food and beverage industries.
Trade Dress Background
Ezaki Glico facts, a few words on trade dress: ....

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