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Ocean Hugger returns, partners with Nove to distribute plant-based seafood analogs


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Plant-based seafood analog maker Ocean Hugger Foods, which shut down last summer due to the COVID-19 pandemic, is back via a new partnership with plant-based food manufacturer Nove Foods. 
Ocean Hugger Foods said last June deteriorating business conditions caused by the coronavirus pandemic forced it to shut down operations. Then, in September, the company said it would relaunch sometime in 2021.
Now, Ocean Hugger Foods and Thailand-based food manufacturer Nove Foods Ltd., a wholly owned subsidiary of NR Instant Produce Public Company Limited (NRF), have formed Ocean Hugger, Inc. The two companies did not disclose the financial terms of the partnership. ....

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Authentic approach: Indonesia's first plant-based meat firm Green Butcher banks on local flavours to pique interest


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Authentic approach: Indonesia’s first plant-based meat firm Green Butcher banks on local flavours to pique interest
By Pearly Neo
Indonesia’s first homegrown plant-based meat firm Green Butcher is banking on its localised flavours and spices focus to pique the interest of the nation’s consumers and grow the domestic category.
According to Green Butcher Co-Founder Helga Angelina Tjahjadi, staying authentic to Indonesian flavours is important to the firm in order to set itself apart from other plant-based meat firms entering the market, particularly as the local plant-based market is still in its early stages.
“We maintain a strong focus on authentic Indonesian and South East Asian flavours as well as strong nutrition profile [as our main value proposition] to our main consumer demographic, upper middle flexitarian and vegan consumers,”​ Tjahjadi told ....

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