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Premium for plant-based: How a higher value yet minimal processing strategy enables Fable Foods to achieve price parity


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Premium for plant-based: How a higher value yet minimal processing strategy enables Fable Foods to achieve price parity
By Pearly Neo
Australia-based plant-based firm Fable Foods says a relentless focuses on greater premiumisation and minimal processing for its shiitake mushroom-based products are enabling it to maintain price parity with conventional meat items.
Fable Foods is already present in most Australian major retail supermarkets from Woolworths to Coles to Harris Farms, and the firm’s CEO and Co-Founder Michael Fox believes that its minimal processing and approach of targeting more premium products is what has helped put it on a level playing ground with similar products made of conventional meat. ....

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Are cows the new coal? Chowing down on meat alternatives


Are cows the new coal? Chowing down on meat alternatives
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Vegetarians and vegans aren t the only ones avoiding meat, according to Jack Cowin, a man who made his fortune selling burgers and who is now a firm believer in meat alternatives.
The meat industry is a huge industry but plant-based is the future as far as new product development goes, Cowin, the owner of the Hungry Jack s burger chain, says.
Meatless burgers represent a huge potential market for Hungry Jack s, Jack Cowin says.
Credit:Louie Douvis
Cowin says he s happy with sales of plant-based burgers across Hungry Jack s stores and he believes they will continue to grow driven by customers who are not vegetarian nor vegan but want to reduce their meat consumption for environmental or health reasons. ....

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Michael Fox on the demise of Shoes of Prey, and how his new business survived the pandemic


Michael Fox on the demise of Shoes of Prey, and how his new business survived the pandemic
TueTuesday 15
updated
WedWednesday 16
DecDecember 2020 at 4:49am
Michael Fox s first venture capital-backed business Shoes of Prey collapsed into liquidation early last year.
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If there s one thing Michael Fox knows for sure, it s that success is not final and failure is not fatal.
A born businessman, he has spent over a decade navigating the highs and lows of the start-up sector.
But after his first venture capital-backed business Shoes of Prey collapsed into liquidation in early 2019, he found himself at an unfamiliar crossroads. ....

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