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Kantar names Deepender Rana to lead South Asia Business

Kantar names Deepender Rana to lead South Asia Business
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Preeti Reddy elevated to Chairwoman of Kantar South Asia board.
Kantar, the worldâs leading data, insights and consulting company announces the appointment of Deepender Rana as General Manager for the Insights Division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia. Most recently Rana led Kantarâs Insights business in Greater China.
Prior to his new appointment, Rana was most recently responsible for managing Kantarâs Insights division in mainland China, Hong Kong and Taiwan. In this role he has driven the successful integration of Kantar Millward Brown and Kantar TNS entities into a domain led organisation and led a significant turnaround of the business with a focus on supporting Chinese brands going abroad, local giants and the tech sector. Rana also laid the foundations ....

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Awards Wrap: Marketing Achievement Awards announces finalists for Marketer of the Year, Create is Mozambique's most awarded ad agency, Berkowitz a judge at NYF Advertising Awards

The Marketing Achievement Awards announces finalists for Marketer of the Year Award 2020/21
The Marketing Achievement Awards (MAAs) has announced the finalists for the 2020/21 Marketer of the Year Award.
The MAAs honours those who have demonstrated their ability to intersect data, strategy, creativity, and technology to deliver incredible results. The individuals who have promoted the value of marketing in driving strategy and business growth and propelled constant improvements within the discipline.
The search for Marketer of the Year candidates involves a stringent process, beginning with inviting all marketers, entrepreneurs, and organisations from around South Africa to nominate their peers. Ultimately, it comes down to an adjudication committee, chaired the indomitable Dr Doug Mattheus, CEO of Doug M Consulting. This diverse panel is made up of highly experienced marketing professionals and industry experts who rigorously sift through written submissions and in-d ....

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Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers

Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers
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Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else.
On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....

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Veteran GOP strategist resigns from board of Lincoln Project

NEW YORK (AP) Veteran Republican strategist Steve Schmidt, one of the faces of the. ....

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How a leading anti-Trump group ignored a crisis in its ranks

How a leading anti-Trump group ignored a crisis in its ranks
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