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Is beef the new coal?


MONEYWEB
app instead?
Climate-friendly eating is on the rise.
By Mike Dorning, Bloomberg
16 May 2021 
00:22 
Image: Bloomberg
Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting “plant-forward” menus. Dozens of colleges, including Harvard and Stanford, are shifting toward “climate-friendly” meals.
If this continues — and the Boston Consulting Group and Kearney believe the trend is global and growing — beef could be the new coal, shunned by elite tastemakers over rising temperatures and squeezed by increasingly cheap alternatives.
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