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Why Louis Vuitton suddenly cares about Canadian old-growth forests.


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While a pitched battle is underway to save old-growth trees on the West Coast, a British Columbia–based environmental nonprofit, Canopy, is conscripting a contingent of global and luxury brands that are pledging to eliminate packaging made from the world’s ancient and endangered forests.
And that growing commitment by renowned companies whether in food, fashion, beauty, or publishing may push change on the ground in B.C.’s old-growth forests and its wood and pulp and paper sectors, said Nicole Rycroft, executive director of Canopy.
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French luxury conglomerate Moët Hennessy Louis Vuitton, also known as LVMH, just partnered with that Vancouver-based environmental nonprofit on its Pack4Good initiative, as well as other projects, to transform its supply chains and ensure its packaging isn’t sourced from the increasingly vulnerable forest ecosystems that combat climate change and protect plummeting biodiversity on the planet. ....

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Canopy's Nicole Rycroft talks forests and her Climate Breakthrough Award


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Nicole Rycroft, founder and executive director of Canopy, a non-profit organization that works with the forest industry’s biggest customers to develop sustainable solutions, has been awarded the US$3 million Climate Breakthrough Award. Photo: Alana Paterson / The Narwhal
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‘Risk-taking is an absolute expectation’: Nicole Rycroft talks forests and her US$3 million climate award
Canopy founder and executive director plans to use the Climate Breakthrough Award to scale up her work to shift packaging and clothing manufacturing away from forest fibre to tackle the climate crisis and protect biodiversity and human health
15 min read
Nicole Rycroft was in her East Vancouver living room a few days before Christmas, working on her laptop, when a life-changing email pinged in her inbox. The email, with the subject heading “Congratulations,” informed Rycroft that she had just won a US$3 million Climate Bre ....

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