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BTS company Hybe looks onward, upward with Ithaca merger


BTS company Hybe looks onward, upward with Ithaca merger
Posted : 2021-04-06 16:08
Updated : 2021-04-06 17:04
In this Jan. 26, 2020, file photo, South Korean K-pop band BTS arrives for the 62nd annual Grammy Awards in Los Angeles. AP
Hybe, the K-pop powerhouse behind BTS, is set to cement its footing here and accelerate its overseas push with a billion-dollar deal to buy Scooter Braun s Ithaca Holdings.
In a surprise move, Hybe on Friday announced a plan to acquire a 100 percent stake in the U.S. media group in a US$1.05 billion deal that would bring together some of the world s biggest pop musicians ― BTS, Justin Bieber and Ariana Grande to name a few. ....

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K-pop is redefining music marketing in the U.S.


K-pop is redefining music marketing in the U.S.
Lily Lowndes, Contributing Writer|April 4, 2021
Why do people like K-pop?
“All of the work that the artists put in from their trainee days until they debut is something admirable,” answered Jorge Solis, a member of TCN Pulse, a K-pop organization at DePaul. “To see the work they put in for each dance, each song, is something that attracts [fans].”
Korean popular music, also known as K-pop, is a music genre that has garnered a growing global fanbase for its emphasis on creating an entertainment experience that goes beyond just music. 
“People are attracted to the music, [and] dance performances,” said fellow TCN Pulse member Kylie Mikunas. “Sometimes the meanings of the songs are very important as well and K-pop creates a sense of community.” ....

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Rolling Stone · Sensível, intimista e significativo: Joshua Bassett canta as angústias do amor no primeiro EP da carreira [ENTREVISTA]

Rolling Stone · Sensível, intimista e significativo: Joshua Bassett canta as angústias do amor no primeiro EP da carreira [ENTREVISTA]
uol.com.br - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from uol.com.br Daily Mail and Mail on Sunday newspapers.

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