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Clif Bar & Company is moving forward with its “next stage of purpose-driven growth and expansion” with today’s launch of a fully integrated marketing campaign that reaches beyond the company’s typical consumer base of ultra-athletes to appeal to active everyday people. ....
Clif Bar adopts ambitious 'transformation' to expand portfolio, consumer-reach & sustainability confectionerynews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from confectionerynews.com Daily Mail and Mail on Sunday newspapers.
Clif Bar kickstarts growth ambitions for speed and innovation with layoffs and new openings bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
Clif Bar plans to double its sales and positive environmental impact fooddive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fooddive.com Daily Mail and Mail on Sunday newspapers.
Less than a year after taking the helm at Clif Bar & Co., new CEO Sally Grimes is spearheading the company’s first transformation in 30 years with an ambitious goal to double its business to $2 billion and double its positive impact on the world. To do this the company is embracing a new structure that will allow it to more quickly identify and meet the evolving needs of consumers and appeal to a broader shopper base with timely, innovative launches in new categories for more eating occasions, Grimes told FoodNavigator-USA. The company also will adopt a more balanced marketing mix to build brand awareness beyond its loyal core consumers of athletes and weekend warriors who rely on its energy bars to fuel their active lifestyles, Grimes added. ....